- Hypoallergenic**
- Pediatrician and dermatologist-tested
- Free from dyes, sulphates, alcohol,
- Our No More Tears® formula allows for a tear-free experience and is as gentle to the eyes as pure water.
- Our 2-step routine unlocks 75% more knots†
For easy combing hair
As your child grows, their hair needs change. Our haircare range is specially designed to be gentle versus regular adult products while offering advanced benefits.. Specially designed to help keep toddlers’ and kids’ hair manageable, our 2-in-1 shampoo and conditioner gently cleanses for soft and smooth hair and is formulated to unlock knots and tangles during bath time. For the best results, include as part of our 2-step routine* to unlock 75% more knots and tangles.
*2-step routine: Wash hair with Soft and Shiny 2-in-1 shampoo and conditioner, and style with Soft and Shiny® Kids Conditioner Spray